I don’t know any cyclists that aren’t particular about cycling shoes. Sidi’s are too narrow, Rapha’s are too heavy, Lake’s are too hard to find.
Rocket 7′s are too expensive, but they are amazing. Rocket 7 was a fairly well known company a few years ago, then they went into the tall corn.
They’re back, and admittedly not the sexiest shoe out there, but I haven’t met a single Rocket 7 owner who didn’t preach their gospel.